Sitecatalyst 14 is Omniture’s Vista release, roll on version 15
After 5 point releases Sitecatalyst 14 is finally pulling into a usable shape, but is this simply too late. It launched with a major user inteface overhaul employing ajax and other trendy techniques but failing misarably from a usability perspective. Now we see the launch of version 14.5 and its just about a usable platform. Adoption of this version has been painful so should Omniture dump 14 and bring in a leaner meaner more in tune with the market version 15 aka windows 7.
If Omniture did one thing for the next release it should be to allow segmentation live within sitecatalyst without the need for datawarehouse. Segmentation is where all the gold is in terms of insights into your analytics data and in this day and age its not acceptable to wait for a segmentation report for multiple hours or days. We know there is the over priced discover application and to be honest we could do without all that functionality in favour for simple, instant and live segmentation of data in the sitecatalyst 14 user interface. The power of reporting on segments to the business using this tool would be immence. This is an area that the old school analytics packages are playing major catch up to the likes of Google analytics and Index tools which both offer that functionality for free.
Its time our premium analytics packages supported live segmentation by default its the life boold of the analyist and mad that this is packaged as another product. Like MS Vista sitecatalyst 14 has been riggled with bugs, missing functionality and out of step with the market. A quick release of 15 with segmentation would fix this. So come on Omniture accept that 14 is a dud and move on and more importantly catch-up with the rest of the world and give us live segmentation free of charge in the next release.
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