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The popular e-commerce search and merchandising solutions provider Mercado have agreed acquisition terms with Omniture. Mercado are a long standing partner of Omnitures, who were one of the earliest solution providers to directly integrate using the Genesis platform. Its main competitive edge is that it can use third party analytics or in built reporting to continually optimise search on e-commerce sites for the highest revenue/profit returns. 

Omniture recently released Site Search a platform which has the same basic principles as Mercado. When questioned about the status of the Site Search product for existing customers, Omniture responded by saying that there will be no immediate changes for site search customers. However in the future we can expect that Omniture will merge the best features of each into one product. 

Omniture has had a difficult year this year with a buggy new release of SiteCatalyst 14 which is has some significant issues. A unspectacular release of Omniture Survey. And its still falling short on the complete integration of the Omniture Marketing Suite. However it still has some best of breed products and Mercado adds to the list of A class solutions.  Acording to market watchers we can expect Omniture to make a massive investment of capex in 2009 to invest in infrastructure. Lets hope that this is focused on improving and fully integrating the solutions they have now.