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Googles new expanded referring url format supported in sitecatalyst

May 6th, 2009

Googles new URL format passes additional data about the search results positioning in the results list. This means that there is some useful data there for analytics packages to tap into which will give richer reporting for Google organic search session starts.

Previously the only real way to find where your site was positioned in Google for a search term was to do a search and look for your result. I pretty tedious exercise for anyone considering to do this for a large percentage of their natural keywords.

Sitecatalyst 14 has a feature all search term ranking. Which appears to offer this functionality. For those who want to check this out go to search keywords report then use the green magnifying glass to correlate to all search page ranking. So it’s good to see Omniture doing the work to make this data available, but I have a feeling we could do this before? Is this marketing spin or a new feature? Anyone want to comment on this?

The integration is available to all new and existing sitecatalyst customers.

Update : The offical line around this feature is available hereĀ http://blogs.omniture.com/2009/05/08/tracking-organic-keyword-rankings-in-google/

Author: admin Categories: Omniture Tags: , , ,