theclickscount.com

Alas this was not done in Omniture but in Google analytics. Not really fair to compare the integration process between adsense and Google analytics with Omniture, but there is a lesson to be learnt there ease of use goes a long way. You could argue that Omniture has Genesis, so how easy do you want it to be? Well thats true apart from complete ambiguity around pricing and the repeated warnings that Omniture will hold you responsible for your companies financial stability should you continue to integrate a Genesis partner. Genesis is easy but my bug bear is that I can’t integrate DFP in Genesis and now that Google own the Dart for Publishers platform I fear we will never see this integration.

Browsing through the Genesis plug ins we can see that there is a working solution for Dart for Advertisers ready to go. I can see the use for DFA but this is not much help for the publishing world and DFP. So does anyone out there have any experience integrating DFP with Omniture? 

Specifically I am looking at trying to pass data not just about the ad-tags on the page but also some of the other key info. Item one is weather a campaign ad was shown or was it remnant inventory? If a campaign was shown then what that DFP campaign was. 

This type of tracking then lays the ground work for the media space holy grail of understanding ad revenue by page and site section etc. 

There were rumours that a Dart for publishers Genesis plug-in was in the works but that’s a long time ago now and still no word on this. So if there’s any info on this topic let me know via the comments.