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Posts Tagged ‘24/7 real media’

Omniture Summit 09 London Announcements

April 22nd, 2009

The key announcments are the following

Viral Video Measurement - A tool for automatically searching viewing and recording the spread and popularity of video across key online video services such as youtube. Uses the standard sitecatalyst engine to report on this data, quite nice little value add feature. Not sure if its included by default yet or some other costing model. Omniture to Deliver Viral Video Measurement Via the Online Marketing Suite.

24×7 Real Media Integration via Genisis - I think this is potentially one of the biggest steps forward for the publishing industry. This integration allows you to use sitecatalyst segments to target ad’s very cool, but also allows for the ad server data to sit along side your analytics data. Not sure again of the costing model around this but could be the holy grail in terms of publishing platforms. Omniture and 24/7 Real Media, a WPP Company, Forge Publisher Side Analytics and Ad Serving Integration, Expand Online Marketing Suite

CMO Dashboard - Got a brief peak at this in action. From what I can tell its integrated into the Omniture marketing suite and is a bit like igoogle in presentation. Each row has sparklines at the end. You can integrate third party data to get one consolidated dashboard. Not sure if you can can control the dashboard in the same way as a standard dashboard e.g e-mail it etc. Certainly looks like it will be useful. As ever no news on if this is at an extra license cost or not.