Plug-ins are modifications to the Omniture .js file which add new and interesting functionality to the application. Some examples are the get value and persist, form analysis and days since last vist. There’s been some talk about a recent change where the code for these plug-ins and the documentation has been removed from the support section. theclickscount.com wanted to get to the bottom of this. Is it a ploy to gather more bucks from the consulting services or are more significant changes a foot?
So not to leave a matter to fester we fired a tweet earlier today complaining about the apparent lack of availability of plug-ins and the apparent lack of free support for these plug-ins. With full credit to Omniture we got a reply from OmnitureCare within 5mins on twitter, there are not many organisations you could get a response from at that pace! The message was as follows
@theclickscount Actually, the list of free and supported plug-ins is growing. Stay tuned for more on this. #omniture.
Let that be a lesson on how a corporates can use twitter to their advantage.
That’s it a tenious basis for a story but the post does suggest that something might happen in this area soon. Comment away if you know more about this than us.
Anyone embedded #Omniture reports into salesforce.com is this possible?
thinking its odd that #Omniture does not support or have a plug-in for flash version detection http://tinyurl.com/qvjjmj
Take this situation you drop bounce rate or any other metric along side pages in Omniture. Now you want to sort on bounce rate and see the highest bounce rate at the top. Typically when you do this you will see some of your least popular pages. There could be 1,000’s of pages with 1 or few page views. Now there are two problems here low page views/ visits means that the data is not very useful and its unlikely that you care enougth about these pages to do anything about them.
The truth is the pages you want to look at after your top 50 or so are somewhere in the middle of the list. Now if I could say show me the pages sorted by bounce rate that have visits between 1,000 to 5,000 in the timeframe that would be useful. Sure you can download this data to excel and spend time with it there but we should be able to do this with in sitecatalyst.
Reading how to patch #Omniture to detect new search position information from google http://tinyurl.com/q7orvt
Today Omniture released a set of minor bug fixes for version 14.5 of Sitecatalyst :-
Maintenance Release Notes (05/14/09)
- Improved dashboard reportlet persistency.
- Improved emailed dashboard display.
- Improved ability to reset ExcelClient reports.
- Improved report display discrepancies when downloading, emailing, and scheduling.
- Fixed an authorization issue in Advanced Delivery Options.
- Improved Participation metric behavior.
- Improved data correlation breakdowns in Pages report.
- Improved time zone setting for scheduled reports.
- Improved performance on the referrers and referring domains reports.
- Improved speed of SAINT upload.
- Enabled p= to use as query= in a search query string.
- Added the option to set emailed reports encoding to None.
- Added support for Typed/Bookmarked for users that have instances enabled in commerce.
- Improved display of revenue numbers in ExcelClient.
- Improved long page name display in ExcelClient.
- Added Pages breakdown to Products > Categories report.
- Added labels for all events in ClickMap.
- Added custom events for ClickMap demo mode.
Googles new URL format passes additional data about the search results positioning in the results list. This means that there is some useful data there for analytics packages to tap into which will give richer reporting for Google organic search session starts.
Previously the only real way to find where your site was positioned in Google for a search term was to do a search and look for your result. I pretty tedious exercise for anyone considering to do this for a large percentage of their natural keywords.
Sitecatalyst 14 has a feature all search term ranking. Which appears to offer this functionality. For those who want to check this out go to search keywords report then use the green magnifying glass to correlate to all search page ranking. So it’s good to see Omniture doing the work to make this data available, but I have a feeling we could do this before? Is this marketing spin or a new feature? Anyone want to comment on this?
The integration is available to all new and existing sitecatalyst customers.
Update : The offical line around this feature is available here http://blogs.omniture.com/2009/05/08/tracking-organic-keyword-rankings-in-google/
This week I had the pleasure of getting some hands on time with Omnitures Viral Video Measurement tools. The service integrates directly into sitecatalyst and can be found under the standard video menu, the option is called video sharing. The tool differ’s from the standard offerings in sitecatalyst in the sense that it is actually an interface for integrating reporting on off-site content aka viral video. The component parts of the tool consist of a search interface which will do a meta search across popular video aggregators based on keywords.
Omniture Viral Video Tool
Videos are displayed along with any associated meta data such as total views, author, comments and user ratings. Included on the page is a embedded player to preview any video found with search. You can save a search which adds it to your video sharing homepage which indicates if new videos arrive that match your search terms.
Where this gets interesting is that you can select single or multiple videos and add them to a watch list. You can add as many watch list as you like. Once this is done Omniture will periodically poll the source data from the relevant video aggregator and actually create a report in sitecatalyst which tracks the perfromance in terms of views, comments, average user score etc. Most of the standard dashboard and report controls are present with the exception of alerting, so this data is ready for integration into the rest of your reports.
The solution is simple and effective, an impressive value add to organisations who invest in online video. You don’t need to be using the standard sitecatalyst video reports to take advantage of this service. It points to a potentially exciting direction for the sitecatalyst tool where integrating non-standard analytics solutions to measure what’s happening off site with out dealing with data sources could be a powerful thing. Hopefully Omniture will consider integrating their developer connection twitter hack into a fully fledged integration like this one. Better still open up this reporting framework for off site access to data to the developer connection community and let the world create interesting integrations that are easier for customers to take advantage of.
Nice work and check it out if you get a chance.
Alas this was not done in Omniture but in Google analytics. Not really fair to compare the integration process between adsense and Google analytics with Omniture, but there is a lesson to be learnt there ease of use goes a long way. You could argue that Omniture has Genesis, so how easy do you want it to be? Well thats true apart from complete ambiguity around pricing and the repeated warnings that Omniture will hold you responsible for your companies financial stability should you continue to integrate a Genesis partner. Genesis is easy but my bug bear is that I can’t integrate DFP in Genesis and now that Google own the Dart for Publishers platform I fear we will never see this integration.
The key announcments are the following
Viral Video Measurement - A tool for automatically searching viewing and recording the spread and popularity of video across key online video services such as youtube. Uses the standard sitecatalyst engine to report on this data, quite nice little value add feature. Not sure if its included by default yet or some other costing model. Omniture to Deliver Viral Video Measurement Via the Online Marketing Suite.
24×7 Real Media Integration via Genisis - I think this is potentially one of the biggest steps forward for the publishing industry. This integration allows you to use sitecatalyst segments to target ad’s very cool, but also allows for the ad server data to sit along side your analytics data. Not sure again of the costing model around this but could be the holy grail in terms of publishing platforms. Omniture and 24/7 Real Media, a WPP Company, Forge Publisher Side Analytics and Ad Serving Integration, Expand Online Marketing Suite.
CMO Dashboard - Got a brief peak at this in action. From what I can tell its integrated into the Omniture marketing suite and is a bit like igoogle in presentation. Each row has sparklines at the end. You can integrate third party data to get one consolidated dashboard. Not sure if you can can control the dashboard in the same way as a standard dashboard e.g e-mail it etc. Certainly looks like it will be useful. As ever no news on if this is at an extra license cost or not.
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