theclickscount.com

It strikes me as being slightly odd that you cannot add a target to a campaign at the point of campaign creation. It seems a logical optional set of data that you should be able to add to campaigns. Omniture makes it really easy to import campaigns campaigns on mass and targets on mass. However there is no integration as such between the two products.

So I can add targets for a campaign but the targets live in a seperate menu and the rest of your campaign data lives under the campaign report. It would be nice to simply be able to drop some target metrics in to the campaign report, just like any other event. This would give a nice consoldated view of a campaigns performance and its traget.

This would open up lots of possibilities for reporting on this data in an easier fashion. What do you think good or bad?