5 #SEO tricks using #analytics data
August 23rd, 2009
1) Capture your most popular in-site search terms. Once captured use this data to provide links into your search pages from your homepage and other high ranking pages. Tip try to include the terms in a sentence with includes other key terms for your site. Example “latest analytics news on search term”.
2) Use your analytics package to discover common search engine keywords to individual site sections/pages. Consider including these terms in your structural links across sections. e.g if you have a recipes section which rates well for keyword stir fry consider linking to a relevant section or page from other areas of the site using that term.
3) Consider using path reports to discover content which is closely related. Present this data as related content on the page. This provides more cross linking to content pages which is good for SEO.
4) Find your pages with the most search engine traffic. These pages tend to be your highest ranking pages and therefore they have significant page rank. Consider manually building links from these pages to other pages and topics where its beneficial for your pages to rank well.
5) If your analytics package supports alerts, use this feature to alert if traffic changes dramatically to pages. Generally large increases could be due to another site linking to your site. It is a good idea to review these links and engage in any comment activity on the linking site to maximise exposure and increase the chances of gaining additional links from that site.
Check out more SEO strategies in these popular SEO books
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