#Omniture integrate Google refferer keyword search ranking position in 20.3 code release
May 26th, 2009
Sitecatalyst 20.3h code release can now nativiley detect the additional info retained in the new Google referring url. Googles change is being tested on about 10% of the Googles searches. The key difference here is that Google are adding the keyword and the position in the results your search result appeared in. This means that Sitecatalys can now correlate search terms to search positions. This is incredibly useful info, for example you should now be able to report on and alert on changes to your search ranking position in Google for your popular keywords.
Check out the blog post over at the Omniture blog.
Update : See post below stating that this code update does not support the additional search result placement cd=!
H20.3 does only move the url= paramter if it’s stored somewhere at the end of the referrer since it would be truncated and lost while processing @ OMTR. So for the cd= parameter (position) you would need to use the VISTA rule or a JS plugin the parses for the cd= parameter and stores it in a s.propX.
Just to be 100% clear, H.20.3 will move the url= parameter in a Google referrer, but it will *not* capture or move the cd= parameter, which stores the search ranking. I apologize if my blog post didn’t make that apparent.
For a solution to track the cd= values and capture search ranking, please see the blog post by my colleague, Jordan LeBaron, at http://blogs.omniture.com/2009/05/08/tracking-organic-keyword-rankings-in-google/
Thanks,
Ben Gaines
Omniture, Inc.