I just integrated an ad-network with an analytics package with 5 clicks
May 1st, 2009
Alas this was not done in Omniture but in Google analytics. Not really fair to compare the integration process between adsense and Google analytics with Omniture, but there is a lesson to be learnt there ease of use goes a long way. You could argue that Omniture has Genesis, so how easy do you want it to be? Well thats true apart from complete ambiguity around pricing and the repeated warnings that Omniture will hold you responsible for your companies financial stability should you continue to integrate a Genesis partner. Genesis is easy but my bug bear is that I can’t integrate DFP in Genesis and now that Google own the Dart for Publishers platform I fear we will never see this integration.
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