The key announcments are the following
Viral Video Measurement - A tool for automatically searching viewing and recording the spread and popularity of video across key online video services such as youtube. Uses the standard sitecatalyst engine to report on this data, quite nice little value add feature. Not sure if its included by default yet or some other costing model. Omniture to Deliver Viral Video Measurement Via the Online Marketing Suite.
24×7 Real Media Integration via Genisis - I think this is potentially one of the biggest steps forward for the publishing industry. This integration allows you to use sitecatalyst segments to target ad’s very cool, but also allows for the ad server data to sit along side your analytics data. Not sure again of the costing model around this but could be the holy grail in terms of publishing platforms. Omniture and 24/7 Real Media, a WPP Company, Forge Publisher Side Analytics and Ad Serving Integration, Expand Online Marketing Suite.
CMO Dashboard - Got a brief peak at this in action. From what I can tell its integrated into the Omniture marketing suite and is a bit like igoogle in presentation. Each row has sparklines at the end. You can integrate third party data to get one consolidated dashboard. Not sure if you can can control the dashboard in the same way as a standard dashboard e.g e-mail it etc. Certainly looks like it will be useful. As ever no news on if this is at an extra license cost or not.
I want to pass multiple values for multiple products on a single page. When I am referring to multiple products I don’t mean products as in the e-commerce world, I mean s.products the only variable in Sitecatalyst that can take multiple values on the page.
Take this publishers example I have stories and stories can be about more than one topic and include more than one company. So I tag the story with multiple topics and a couple of companies. So far so good I can achieve this within Sitecatalyst. Most obvious thing to do here is use s.products in conjunction with categories and I can pass these values.
e.g s.products=”themes;music,themes;phone,company;apple,company;nokia”
So in the above I am setting a themes category which contains the themes music and phone and a company category with apple and nokia in there. So what’s wrong with that? Well since all values in there are essentially products I have an issue I want to correlate themes with companies in the same way I could with products and an e.var. The issue here is I can’t correlate across products.
So I am stuck. Who can help me? Any suggestions?
After 5 point releases Sitecatalyst 14 is finally pulling into a usable shape, but is this simply too late. It launched with a major user inteface overhaul employing ajax and other trendy techniques but failing misarably from a usability perspective. Now we see the launch of version 14.5 and its just about a usable platform. Adoption of this version has been painful so should Omniture dump 14 and bring in a leaner meaner more in tune with the market version 15 aka windows 7.
If Omniture did one thing for the next release it should be to allow segmentation live within sitecatalyst without the need for datawarehouse. Segmentation is where all the gold is in terms of insights into your analytics data and in this day and age its not acceptable to wait for a segmentation report for multiple hours or days. We know there is the over priced discover application and to be honest we could do without all that functionality in favour for simple, instant and live segmentation of data in the sitecatalyst 14 user interface. The power of reporting on segments to the business using this tool would be immence. This is an area that the old school analytics packages are playing major catch up to the likes of Google analytics and Index tools which both offer that functionality for free.
Its time our premium analytics packages supported live segmentation by default its the life boold of the analyist and mad that this is packaged as another product. Like MS Vista sitecatalyst 14 has been riggled with bugs, missing functionality and out of step with the market. A quick release of 15 with segmentation would fix this. So come on Omniture accept that 14 is a dud and move on and more importantly catch-up with the rest of the world and give us live segmentation free of charge in the next release.
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