How to measure Vistor Engagement
The holy grail of analytical measurement has to be Visitor Engagement. What is visitor engagement and how can we measure this metric and how can we apply it to our analytical strategy? Web analytics demystified provided a very insightful and complete guide to one approach in how to measure the immeasurable.
Don’t be put off early on when you read the part which says there are only a few analytics platforms capable of measuring all these metrics. Typically the premium on-demand packages like Omniture Discover. The whitepaper is full of interesting interpretations of standard readily available metrics. It also does an excellent job of listing the pitfalls of these standard metrics and will help any understand the true meaning of these metrics. Let me know what you think.
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