Yahoo rebrands index tools to yahoo analytics
Yahoo analytics is now the official name the web analytics package Index Tools. Its been about 5 months since Yahoo made a grab for the free ananlytics maket with the aquisition of Index Tools. Widley regarded as one of the most cost effective, feature ritch solutions Yahoo’s analytics stands up well against against the popular Google analytics platform. Infact many of the users who have experience of Index Tools claim it has a similar feature set to industry leader Omniture Sitecatalyst and Webtrends. Yahoo’s move to make this platform free could turn out to be a genuine threat to Google and chip away at some market share for the leaders.
This latest release has limited availabilty. Its restricted to existing Yahoo Advertisor customers and some key test companies. So you might have to wait a while before you can get your hands on this product, or by all accounts you can apply to become a Yahoo Advertisor and one you get an account access to the package is granted.
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