The holy grail of analytical measurement has to be Visitor Engagement. What is visitor engagement and how can we measure this metric and how can we apply it to our analytical strategy? Web analytics demystified provided a very insightful and complete guide to one approach in how to measure the immeasurable.
Don’t be put off early on when you read the part which says there are only a few analytics platforms capable of measuring all these metrics. Typically the premium on-demand packages like Omniture Discover. The whitepaper is full of interesting interpretations of standard readily available metrics. It also does an excellent job of listing the pitfalls of these standard metrics and will help any understand the true meaning of these metrics. Let me know what you think.
The popular e-commerce search and merchandising solutions provider Mercado have agreed acquisition terms with Omniture. Mercado are a long standing partner of Omnitures, who were one of the earliest solution providers to directly integrate using the Genesis platform. Its main competitive edge is that it can use third party analytics or in built reporting to continually optimise search on e-commerce sites for the highest revenue/profit returns.
Omniture recently released Site Search a platform which has the same basic principles as Mercado. When questioned about the status of the Site Search product for existing customers, Omniture responded by saying that there will be no immediate changes for site search customers. However in the future we can expect that Omniture will merge the best features of each into one product.
Omniture has had a difficult year this year with a buggy new release of SiteCatalyst 14 which is has some significant issues. A unspectacular release of Omniture Survey. And its still falling short on the complete integration of the Omniture Marketing Suite. However it still has some best of breed products and Mercado adds to the list of A class solutions. Acording to market watchers we can expect Omniture to make a massive investment of capex in 2009 to invest in infrastructure. Lets hope that this is focused on improving and fully integrating the solutions they have now.
Yahoo analytics is now the official name the web analytics package Index Tools. Its been about 5 months since Yahoo made a grab for the free ananlytics maket with the aquisition of Index Tools. Widley regarded as one of the most cost effective, feature ritch solutions Yahoo’s analytics stands up well against against the popular Google analytics platform. Infact many of the users who have experience of Index Tools claim it has a similar feature set to industry leader Omniture Sitecatalyst and Webtrends. Yahoo’s move to make this platform free could turn out to be a genuine threat to Google and chip away at some market share for the leaders.
This latest release has limited availabilty. Its restricted to existing Yahoo Advertisor customers and some key test companies. So you might have to wait a while before you can get your hands on this product, or by all accounts you can apply to become a Yahoo Advertisor and one you get an account access to the package is granted.
Recent Comments